Social Media
Our end-to-end social media service covers everything from channel and content strategy to planning, production and optimisation. By combining Nitro’s expertise with your team’s capabilities, we create agile social media operating models that support business goals and deliver results.
- ROI
- Content strategy
- Digital marketing
- Content
- Campaign planning
- Influencer marketing
- Media
- Analytics
- CPM
- CTR
- CPC
- Social media
- Workshops
- Training
- Videoproduction
- Community management
Content and channel strategy
We create a social media strategy that supports the organisation’s business goals. We conduct a current-state analysis, map target audiences, define goals and metrics, select the right channels, and build content themes and processes. A strong strategic foundation provides direction for planning and guides day-to-day execution.
Content planning
We plan engaging and timely social media content based on the content themes defined in the strategy. Well-planned content strengthens brand perception and supports business objectives. In our planning, we take into account the specific characteristics of the selected channels as well as audience behaviour across different platforms. We can also provide you with a content calendar tailored to your processes.
Content creation
We produce visually and linguistically high-quality content that captures the target audience’s attention, supports conversion, and keeps people coming back. In content production, we use the best professional tools as well as the latest AI features to improve efficiency. We understand the dynamics of social media platforms and adapt content for each channel accordingly. We also deliver video and photography productions both on location and in the studio.
Paid advertising
To achieve business goals, it is important to maintain continuous visibility on social media through paid advertising. As part of the channel and content strategy, we define the principles for paid campaigns and the boosting of organic posts. We manage paid advertising end to end, including optimisation. We report results regularly according to an agreed schedule.
Trainings and workshops
We offer tailored social media training sessions and workshops — both to support practical work and to spark inspiration. Whether the topic is developing planning and production capabilities, refining content themes, deepening channel understanding, or learning a new tool, we always tailor the training to the participants’ starting level. Our goal is to strengthen our clients’ understanding of the opportunities social media offers and to find effective ways together to improve ongoing activity.
Influencer marketing
We help our clients find the right influencers for both short-term and long-term partnerships. We plan campaigns from start to finish — from identifying and contacting influencers to briefing them and reporting on results. Collaborations are always designed around the nature and objectives of the campaign, while making the most of the synergy between the brand and the influencer.
