Löfbergs' social media strategy focuses on inspiring great coffee moments
Löfbergs is a traditional Swedish coffee brand, but in the Finnish market, it has long been in a challenger position. To increase brand awareness and stand out from competitors, the brand has boldly sought broad visibility and engagement on social media. With the right social media strategy, Nitro has helped Löfbergs not only match but surpass competitors, particularly among younger target audiences.
Social media channel and content strategy
Social media content production
Concept and campaign planning
Influencer marketing
Paid advertising
Social media integrates coffee into consumers' daily lives
Consumers seek inspiration, recommendations, and stories from digital channels before making decisions. Without a strong social media strategy, a coffee brand may struggle to connect with its audience and stand out on store shelves.
Löfbergs has developed a strong social media strategy as part of its broader digital marketing approach. Each platform—Instagram, Facebook, Pinterest, and TikTok—has been carefully selected and utilized to reach different target groups while reinforcing Löfbergs' brand image as a trendy, community-driven, innovative coffee brand that stays relevant.
Löfbergs' social media communication is built around storytelling, community building, and relatability—after all, coffee is an essential part of daily life for Finns. The brand does not merely advertise its products but creates deeper meanings that strengthen coffee culture.
Visual appeal plays a crucial role: trendy coffee recipes, atmospheric coffee moments, and lifestyle content position Löfbergs as a source of inspiration for coffee lovers. Content is optimized for each platform to reach a broad audience, from devoted coffee drinkers to younger consumers exploring coffee products.
Influencer marketing strengthens community engagement
Löfbergs effectively utilizes influencers and influencer events to gain a foothold in segments where traditional advertising may not reach the desired audience.
For example, collaborations with Tubecon and E-sports events, along with influencers active in these spaces, have proven effective in engaging young adults and gamers who consume ready-to-drink and caffeine-based products. Each influencer partnership is strategically planned and relevant to its target audience.
Thanks to strategic social media presence, careful content optimization, and influencer collaborations, engagement with Löfbergs' content on social media has increased by 95% over the past two years.
Results
Follower increase in Meta channels
Decrease in social media CPM prices (comp. 2022)
Increase in Pinterest ad engagement
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Mari Männistö
Head of Growth