Brand renewal, for the joy of everyone
We designed the visual and content renewal of Ilomantsi’s brand based on the municipality’s strategic guidelines. The appearance of Finland’s easternmost municipality needed to be not only recognizable and distinctive but also aligned with the marketing look of the North Karelia Regional Council while maintaining a clear, unique identity of its own. This identity became an easy-to-use tool, supported by a refreshed look and brand guidelines, a social media channel and content strategy, visual templates, and a renewed website design. Together, these enable Ilomantsi to spread its message of joy.
Strategic brand planning
Brand identity design
Visual design
Social media channel and content strategy
Ilomantsi: known for bears, gold, sparkling wines, stones, and culture
As a content guiding principle, Nitro created the brand promise “Iloksi ihan jokaisen” (“For the joy of everyone”), which was found in the chorus of a song created for the municipality. The phrase was turned into a modular communication tool that allows the municipality to communicate its various advantages in a streamlined manner.
With this three-word summary, we transformed the municipal strategy into the essence of the new Ilomantsi brand. It shaped the thinking behind the visual identity, the communication style, and the way the brand speaks. In Ilomantsi, everyone is welcome to live, visit, work and enjoy themselves in an enterprising community interacting with unique nature.
Our hybrid team raised Ilomantsi’s values to the podium they deserve
The updated brand had to reflect the municipality’s core values: fairness, cost-efficiency, responsibility, inclusivity, and leadership, while embodying the spirit of North Karelia. We decided to position these values as content-strategic categories and focus on the uniquely Karelian spirit and pride in what makes Ilomantsi special.
Everything began with the municipality’s strategic guidelines and brand design, culminating in a new brand and identity. We designed and delivered a turnkey solution that made everyday communication easy for Ilomantsi. Iterative work and tailored implementation were carried out in close collaboration with the client.
Towards joyful tomorrow with holistic planning
Eija Laitila, Department secretary, Education, Administration, and Finance departmentsThank you, the project has been truly enjoyable. Everything went smoothly, and we were able to finalize the package surprisingly quickly.
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Everything from strategical know-how to implementations
Nitro hybrid agency combines an extremely strong business-oriented strategy and concept expertise with a top-quality productional capability, regardless of the channel.
Versatile hybrid experts
We are experts of strategical brand work, creative storytelling, digital design and multi-channel marketing communication, not forgetting our excellent technology and production abilities.
A reliable and committed partner
According to our clients, our commitment, our good price-quality ratio and our market-leading project management skills set us apart from the competition. Well said.
Mari Männistö
Head of Growth