Four websites unified under centralized CMS
The Finnish Baseball Association (Pesäpalloliitto), the home of Finland’s national sport, serves a wide range of audiences – from hobbyists and players to club officials, fans, parents, sponsors, and other stakeholders. Previously, the association managed four completely separate websites: the top league Superpesis.fi, the next level Ykköspesis.fi, the community-focused Pesis.fi, and the annual all-star game site Ita-lansi.fi. The main goal of the digital service overhaul was to consolidate all four sites’ content and updates into a single, centralized content management solution.
User surveys, definition workshops
Content structure, site map, content types
UX/UI design, Design System
Technical planning and implementation
Integrations
From difficult updating to easy maintenance
Updating content and maintaining the four separate websites was difficult, time-consuming, and cumbersome – often requiring manual duplication of the same content across platforms. To streamline content management, we implemented a technical solution based on a headless CMS architecture, where all content is centralized in one CMS and distributed to multiple URLs from there.
We also simplified content updates by creating new, clear content types. Built-in CMS features were utilized to make content management easier – such as image focal points, intuitive cross-linking, and customizable content highlights through tags and categories.
A shared design system creates a consistent user experience
All new websites now use the same Design System and shared components, with brand-specific customization such as colors and fonts. Since users frequently navigate between these sites, consistent components, familiar styling, and similar structures increase usability and make the sites feel more intuitive and familiar.
The shared Design System is also a cost-effective solution, providing a unified user experience without compromising each brand’s unique identity.
Entertainment content enhances the experience
The redesign focused on the mobile user experience and diverse navigation options using various link components. Users can easily navigate between content—and even across different sites—in search of the information they need.
A key focus was also on increasing the presence of entertainment content across the sites. To support this, integrations were implemented with Ruutu.fi for match broadcasts and highlights, and Pesistulokset.fi for league standings and real-time game data. These integrations make it possible to watch games, follow scores, and find information all within the same site.
Check out the new websites for Finland’s national sport:
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Mari Männistö
Head of Growth