A well-designed digital service grows with the brand

Eleplant’s website was originally designed for the launch of just two products, but as the product family grew, it no longer served its purpose. The look and interface were visually striking and reflected the distinctive brand, however, usability had partly been overshadowed by visual flair, and updating the site was difficult. 

Adding new products to the site was cumbersome, and content management was not smooth enough. The earlier implementation also did not allow for diverse content creation. 

In addition, there were challenges in user guidance and mobile usability. As many as 89% of users landed on the site with a mobile device, which needed to be taken into account more effectively. 

The development of the user interface was carried out closely with the client, mapping new needs and addressing earlier pain points. The goals were to improve mobile usability and enable scalability: with ambitious growth targets, the digital service also needed to grow alongside the brand. 

The website needed to support richer content – this would improve search engine visibility and ensure that consumers were served as well as possible. In addition, previously created social media content was to be better integrated, and the site enriched with regularly updated content that strengthens the brand experience. 

A functional structure and intuitive interface highlight the products without unnecessary gimmicks. The site was designed mobile-first and built to be easily adaptable as needs change. 

The renewal of Eleplant’s website was based on modularity: existing components were reused wherever possible, and new components and resulting structures were designed to be versatile.

The client’s own technical partner was responsible for the technical implementation, which made collaboration especially important during the project. All components and designs were documented in a design system, ensuring easy access for all parties and a consistent end result. 

The renewal was also designed to support future development needs: thanks to modularity and thorough documentation, further development and maintenance will be smooth as the product family continues to grow. This makes the digital service more long-lasting overall and provides greater return on the client’s investment.