Star-Worthy Brand Identity and Website Redesign
Staria is an award-winning star in international financial management, trusted by the most successful growth companies in the Nordic region. We revamped Staria's brand identity and website to match the high standards of both the company and its top-tier clients. Now, the new identity more strongly communicates Staria's expertise and unique attitude. At the same time, the website’s usability, performance, and search engine visibility have taken a giant leap forward. Nitro’s hybrid expertise was put to good use, spanning from film production and brand design to UX/UI design and technical implementation.
A Seamless Customer Journey for a Great User Experience
Together with the client, we identified the website’s target audiences and then mapped out their needs and challenges through comprehensive interviews. Staria’s service offering was considered so extensive that it seemed almost impossible to grasp. We set out to make it clear and visible.
Based on our research, we designed a customer journey that guided the website’s functionalities and content while supporting Staria’s long-term strategic decision-making. Through keyword analysis, we optimized communication and terminology for search engines while also gathering valuable input for structuring the website in a way that enhances discoverability and user experience.
A distinctive brand identity across all channels of the universe
The evolution of the brand identity included updated colors, fresher layouts, and striking 3D elements that elevated the look visually and increased its appeal.
With Nitro's hybrid model, the brand identity refresh and UI design progressed simultaneously in close collaboration. The brand and UI teams combined their expertise to ensure a seamless and consistent brand experience across all channels and touchpoints. The integrated process delivered high and consistent quality across all areas.
A website that serves both the visitors and the content editors
The client's business needs and the expectations of the target audiences guided the website's redesign. Now, the site's technical performance and usability seamlessly support Staria's growth. The new web service smoothly serves both content updaters and end users.
Following Nitro’s approach, the design process was executed through close collaboration with the client to align with their needs. The outcome is a visually striking, intuitive, and technically proficient website. Its modular structure allows for easy and time-efficient content updates.
Comprehensive expertise
Alexandra Sevelius, Staria's Marketing DirectorNitro has top experts in every area of marketing, and working with them is always a pleasure. Communication is always smooth. Nitro’s team quickly grasps ideas and feedback, and brings practical solutions to the table. Nitro understands the client's challenges and goals and knows how to guide them in the right direction.
Digital customer experience
Digital brand encounters – design, implementation, management, and optimization
We ensure that your brand connects with customers seamlessly and effectively. Our focus is on designing and implementing end-user experiences, always guided by your business objectives.
Reaching and guiding target audiences towards desired outcomes
Whether you need support across the entire customer journey or for specific areas such as web services or digital marketing development, we help you reach your target audiences and guide them toward desired actions.
Strong expertise in digital marketing and digital services
Our hybrid service offering includes digital marketing, UX/UI design for web services, technical implementation, and analytics. We choose technologies based on specific needs, but we never compromise on quality.
Mari Männistö
Head of Growth