UX/UI Design for the joy of everyone
Nitro designed a new brand identity for the municipality of Ilomantsi, which was also implemented into their online services. In Ilomantsi, everyone can live well, visit, work, and enjoy being part of an enterprising community in harmony with a unique natural environment. The new visual identity is rooted in the municipality’s strategy encapsulated in the guiding principle “For the joy of everyone” and is designed to reflect Karelian heritage, entrepreneurship, tourism, and nature. Part of Ilomantsi is Ilo, the finnish word for Joy, which is the basis of their values.
Building awareness and trust with a renewed website
The renewed website is a central component of the rebranding effort, aimed at increasing awareness and building trust among various user groups. The design prioritizes user-friendliness and clarity, ensuring easy navigation for residents, entrepreneurs, and visitors alike. The website serves as a gateway to the municipality’s services and opportunities, aligning closely with the updated brand identity. The goal was to create a reliable, modern online service that reflects the municipality’s values and supports its role as a vibrant, attractive community.
New brand elements as the foundation of design
The visual appearance of the website was meticulously designed to align with the new brand, with graphic brand elements guiding the design throughout the process. The user interface incorporated fresh colors, clear typography, and visual elements characteristic of the brand. Slightly rugged, bark-like brush elements were used to convey the municipality's values of closeness to nature, and these elements were employed diversely in the online service's illustrations. Additionally, the brand renewal's guiding principle, the promise "Bringing joy to everyone," is woven throughout the online service. The promise adapts to the content of each page—for example, in early childhood education, it appears as "Bringing joy to families with children," while on the Housing and Environment page, it is presented as "Bringing joy to residents."
Seamless collaboration with the client’s technical partner
The client had their own technical partner responsible for implementing the website on WordPress. Our role was to design the user interface and ensure that the visual elements transitioned seamlessly into the technical implementation. The technical partner provided specific requirements for the necessary elements and page templates, which guided the design process.
We worked closely with the technical partner to ensure compatibility between the design and implementation. In our design work, we adhered to WCAG AA-level accessibility standards, while the client’s partner ensured compliance with technical accessibility during implementation.
Digital customer experience
Digital brand encounters – design, implementation, management, and optimization
We ensure that your brand connects with customers seamlessly and effectively. Our focus is on designing and implementing end-user experiences, always guided by your business objectives.
Reaching and guiding target audiences towards desired outcomes
Whether you need support across the entire customer journey or for specific areas such as web services or digital marketing development, we help you reach your target audiences and guide them toward desired actions.
Strong expertise in digital marketing and digital services
Our hybrid service offering includes digital marketing, UX/UI design for web services, technical implementation, and analytics. We choose technologies based on specific needs, but we never compromise on quality.
Mari Männistö
Head of Growth