A Website Renewal for an Iconic Family Business
Eerola-Yhtiöt is a family-owned environmental services company providing clean water and sewer maintenance services across Finland. Over time, its website had become increasingly fragmented, accumulated technical debt, and grown difficult to maintain. Its visual identity no longer reflected the quality of the company’s services. We replaced it with a clear, high-quality, and easily maintainable digital service.
A Familiar Elephant Brought to Life Again
The goal of the redesign was to refresh the visual identity while preserving the company’s recognizability and the warm spirit of a family business.
We placed Eerola-Yhtiöt’s familiar elephant at the heart of the new identity and reimagined it as a modern 3D character. At the same time, we retained the company’s distinctive red and yellow colour palette while enriching it with new gradients. Particular attention was paid to accessibility throughout the colour design.
To support the visual identity, we created a distinctive pipe-inspired graphic element that runs throughout the website, visually connecting different pages into a cohesive whole. While designed for the website, the element can also be applied across other marketing materials.
A Clearer Structure Through Close Collaboration
Throughout the project, we facilitated a series of workshops with the client, exploring target audiences as well as the website’s discoverability, structure, user journeys, and content architecture.
One of the main challenges of the old website was discoverability. While the site contained a wealth of content, its structure and technical implementation did not effectively support search engine visibility, and its presence in AI-generated search experiences was virtually nonexistent.
Based on the workshop findings, we redesigned the information architecture, streamlined the navigation, and defined content types that support both user needs and the client’s content production processes.
Alongside the structural redesign, Eerola-Yhtiöt undertook a significant content renewal. The website content was rewritten to reflect the company’s current operations and service offering. Together, the updated content, clearer structure, and search-optimised page architecture provide a strong foundation for the long-term development of the website’s visibility and discoverability.
Exceptionally smooth
Vesa Soppi, Sales and marketing director, Eerola-YhtiötWorking with Nitro throughout the renewal process was exceptionally smooth. The initial phase, focused on genuinely understanding our needs through collaborative workshops, was both productive and engaging. It was a process where ideas were constructively challenged from both sides, helping us arrive at the best possible outcome.
A key priority for us was preserving the identity of our family business while creating a website that looks confidently towards the future. Based on the feedback we have received from our customers, we believe the renewal has been highly successful in achieving that balance.
Nitro’s approach was clear, consistent, and professional throughout the project. The team assembled for the assignment was exceptionally well put together, and their expertise and collaboration played a significant role in the success of the renewal.
Payload CMS makes updating easy and convenient
We built the website on Payload CMS, a headless content management system architecture designed for flexibility and performance. The primary goal of the new platform was to make content management as simple and intuitive as possible for the client.
The new website includes custom content models and reusable components that empower the client to update and expand the site with ease. Payload’s real-time side-by-side preview, version control capabilities, and clear user interface make content maintenance straightforward, even for users without technical expertise.
We also prepared the platform for future multilingual versions, ensuring that the website can evolve alongside the client’s business needs. The modern technology stack supports visibility and discoverability across both traditional search engines and emerging AI-powered search and recommendation tools.
